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  • Barrero, J. M., Bloom, N., & Davis, S. (2020, June 25). COVID-19 is also a reallocation shock (Working Paper No. 2020-59). University of Chicago, Becker Friedman Institute for Economics. https://doi.org/10.2139/ssrn.3592953

  • Bartik, A. W., Bertrand, M., Cullen, Z., Glaeser, E. L., Luca, M., & Stanton, C. (2020). The impact of COVID-19 on small business outcomes and expectations. Proceedings of the National Academy, 117(30), 17656-17666. https://doi.org/10.1073/pnas.2006991117

  • Berger, A. A. (1986). How to analyze an advertisement. Centre of Media Literacy. https://www.medialit.org/reading-room/how-analyze-advertisement

  • Bohlouli, J., Moravejolahkami, A. R., Ganjali Dashti, M., Balouch Zehi, Z., Hojjati Kermani, M. A., Borzoo-Isfahani, M., & Bahreini-Esfahani, N. (2021). COVID-19 and fast-foods consumption: A review. International Journal of Food Properties, 24(1), 203-209. https://doi.org/10.1080/10942912.2021.1873364

  • Bragg, M. A., Pageot, Y. K., Amico, A., Miller, A. N., Gasbarre, A, Rummo, P. E., & Elbel, B. (2020). Fast-food, beverage, and snack brands on social media in the United States: An examination of marketing techniques utilized in 2000 brand posts. Pediatric Obesity, 15(5). https://doi.org/10.1111/ijpo.12606

  • Bukhari, N. I. B. A., Anuar, A. F., Khazin, K. M., & Abdul, T. M. F. B. T. (2015). English-Malay code-mixing innovation in Facebook among Malaysian University students. Researchers World, 6(4), 1-10. https://www.researchgate.net/publication/283800190_English-Malay_Code-Mixing_Innovation_in_Facebook_among_Malaysian_University_Students

  • Burhan, M., Salam, M. T., Hamdan, O. A., & Tariq, H. (2021). Crisis management in the hospitality sector SMEs in Pakistan during COVID-19. International Journal of Hospitality Management, 98. https://doi.org/10.1016/j.ijhm.2021.103037

  • Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2017). Antecedents of consumer intention to follow and recommend an Instagram account. Online Information Review, 41(7), 1046-1063. https://doi.org/10.1108/OIR-09-2016-0253

  • Childs, P., & Fowler, R. (2006). The Routledge dictionary of literary terms. London.

  • Daim, N.(2020, March 17). Restaurants, fast-food outlets prepare for restricted movement order. New Straits Times. https://www.nst.com.my/news/nation/2020/03/575400/restaurants-fast-food-outlets-prepare-restricted-movement-order

  • David, M. K. (2003). Role and functions of code-switching in Malaysian courtrooms. Multilingua-Journal of Cross-Cultural and Interlanguage Communication, 22(1), 5-20. https://doi.org/10.1515/mult.2003.005

  • DiResta, E. A., Williford, K. T., Cohen, A. D., & Genn, A. B. (2020, April 20). The impact of COVID-19 on your advertising and marketing campaigns. Holland & Knight. https://www.hklaw.com/en/insights/publications/2020/04/the-impact-of-covid19-on-your-advertising-and-marketing-campaigns

  • Donthu, N., & Gustafsson, A. (2020). Effects of COVID-19 on business and research. Journal of Business Research, 117, 284-289. https://doi.org/10.1016/j.jbusres.2020.06.008

  • Elengoe, A. (2020). COVID-19 outbreak in Malaysia. Osong Public Health and Research Perspectives, 11(3), 93-100. https://doi.org/10.24171/j.phrp.2020.11.3.08

  • Guidry, J. D., Messner, M., Jin, Y., & Medina-Messner, V. (2015). From #mcdonaldsfail to #dominossucks: An analysis of Instagram images about the 10 largest fast food companies. Corporate Communications: An International Journal, 20(3), 344-359. https://doi.org/10.1108/CCIJ-04-2014-0027

  • Halim, N. S., & Maros, M. (2014). The functions of code-switching in Facebook interactions. Procedia-Social and Behavioral Sciences, 118, 126-133. https://doi.org/10.1016/j.sbspro.2014.02.017

  • Halliday, M. A. K. (1978). Language as social semiotic: The social interpretation of language and meaning. Blackwell Publishing.

  • Husain, W., & Ashkanani, F. (2020). Does COVID-19 change dietary habits and lifestyle behaviours in Kuwait: A community-based cross-sectional study. Environmental Health and Preventive Medicine, 25(1), 61-74. https://doi.org/10.1186/s12199-020-00901-5

  • Instagram users in Malaysia. (2020, February). NapoleonCat. https://napoleoncat.com/stats/instagram-users-in-malaysia/2020/02

  • Johnson, L. (2015, June 8). How food brands can nail Instagram. Adweek. https://www.adweek.com/brand-marketing/here-s-how-food-brands-can-nail-instagram-165224/

  • KhosraviNik, M. (2018). Social media techno-discursive design, affective communication and contemporary politics. Fudan Journal of the Humanities and Social Sciences, 11(4), 427-442. https://doi.org/10.1007/s40647-018-0226-y

  • Kim, S. S., Chun, H., & Lee, H. (2005). The effects of SARS on the Korean hotel industry and measures to overcome the crisis: A case study of six Korean five-star hotels. Asia Pacific Journal of Tourism Research, 10(4), 369-377. https://doi.org/10.1080/10941660500363694

  • Kusumasondjaja, S., & Tjiptono, F. (2019). Endorsement and visual complexity in food advertising on Instagram. Internet Research, 29(4), 659-687. https://doi.org/10.1108/IntR-11-2017-0459

  • Lai, H. B. J., Zainal Abidin, M. R., Hasni, M. Z., Ab Karim, M. S., & Che Ishak, F. A. (2020). Key adaptations of SME restaurants in Malaysia amidst the COVID-19 Pandemic. International Journal of Research in Business and Social Science, 9(6), 12-23. https://doi.org/10.20525/ijrbs.v9i6.916

  • Ledin, P., & Machin, D. (2018). Doing visual analysis: From theory to practice. Sage.

  • Ledin, P., & Machin, D. (2020). Introduction to multimodal analysis. Bloomsbury Publishing.

  • Lim, C. Y. (2008, April 7).KFC Malaysia now has more than 480 outlets in four countries. The Star. https://www.thestar.com.my/news/community/2008/04/07/kfc-malaysia-now-has-more-than-480-outlets-in-four-countries

  • Lock, S. (2021a, March 17). U.S. fast-food restaurants statistics & facts. Statista. https://www.statista.com/topics/863/fast-food/

  • Lock, S. (2021b, May 31). Global quick service restaurant industry market size 2011-2021. Statista. https://www.statista.com/statistics/1186194/fast-food-restaurant-industry-market-size-global/

  • Mason, A. N., Narcum, J., & Mason, K. (2021). Social media marketing gains importance after COVID-19. Cogent Business & Management, 8(1), 1-17.https://doi.org/10.1080/23311975.2020.1870797

  • Mohd Yassin, M. (2021, May 1). Teks perutusan sempena Hari Pekerja 2021 [Speech text in conjuction of Labour Day]. Prime Minister’s Office of Malaysia. https://www.pmo.gov.my/ucapan/?m=p&p=muhyiddin&id=4657

  • Nakat, Z., & Bou-Mitri, C. (2021). COVID-19 and the food industry: Readiness assessment. Food Control, 121, Article 107661. https://doi.org/10.1016/j.foodcont.2020.107661

  • Nhamo, G., Dube, K., & Chikodzi, D. (2020). Restaurants and COVID-19: A focus on sustainability and recovery pathways. In Counting the cost of COVID-19 on the global tourism industry (pp. 205-224). Springer, Cham. https://doi.org/10.1007/978-3-030-56231-1_9

  • O’Donnell, M. (2017). Interactions between natural-language processing and systemic functional linguistics. In T. Bartlett & G. O’Grady (Eds.), The Routledge handbook of systemic functional linguistics (pp. 585-598). Routledge. https://doi.org/10.4324/9781315413891-48

  • Othman, N. (2006, January 17-20). Current trends in pronoun usage among Malay speakers [Paper presentation]. Tenth International Conference on Austronesian Linguistics 2006, Puerto Princesa City, Palawan, Philippines. https://www.sil.org/resources/archives/25743

  • Rashid, B. N. M., & Jameel, A. F. (2017). A linguistic analysis of Halliday’s systemic-functional theory in political texts. Alustath Journal for Human and Social Sciences, 220(1), 1-24. https://doi.org/10.36473/ujhss.v220i1.1417

  • Richardson, J. E. (2017). Analysing newspapers: An approach from critical discourse analysis. Bloomsbury Publishing.

  • Rummo, P. E., Cassidy, O., Wells, I., Coffino, J. A., & Bragg, M. A. (2020). Examining the relationship between youth-targeted food marketing expenditures and the demographics of social media followers. International Journal of Environmental Research and Public Health, 17(5), 1631. https://doi.org/10.3390/ijerph17051631

  • Salleh, S., Hashim, N. H., & Murphy, J. (2015). Instagram marketing: A content analysis of top Malaysian restaurant brands. E-Review of Tourism Research, 5.

  • Saxton, G. D., Niyirora, J., Guo, C., & Waters, R. (2015). #AdvocatingForChange: The strategic use of hashtags in social media advocacy. Advances in Social Work, 16(1), 154-169. https://doi.org/10.18060/17952

  • Sidor, A., & Rzymski, P. (2020). Dietary choices and habits during COVID-19 lockdown: Experience from Poland. Nutrients, 12(6), 1657. https://doi.org/10.3390/nu12061657

  • Starr, R. L., Go, C., & Pak, V. (2021). ‘Keep calm, stay safe, and drink bubble tea’: Commodifying the crisis of Covid-19 in Singapore advertising. Language in Society, 51(2), 1-27. https://doi.org/10.1017/s0047404521000567

  • Statista Research Department. (2021, July 21). Malaysia - visited fast-food restaurants 2018. Statista. https://www.statista.com/statistics/561040/malaysia-visited-fast-food-restaurants/

  • Taylor, C. R. (2020). Advertising and COVID-19. International Journal of Advertising, 39(5), 587-589. https://doi.org/10.1080/02650487.2020.1774131

  • Top 1000 food & drink instagram influencers in Malaysia in 2021. (n.d.). Starngage. https://starngage.com/app/global/influencer/ranking/malaysia/food-drink

  • Tse, A., So, S., & Sin, L. (2006). Crisis management and recovery: How restaurants in Hong Kong responded to SARS. Hospital Management, 25(2006), 3-11. https://doi.org/10.1016/j.ijhm.2004.12.001

  • Vassallo, A. J., Kelly, B., Zhang, L., Wang, Z., Young, S., & Freeman, B. (2018). Junk food marketing on Instagram: Content analysis. JMIR Public Health Surveillance 2018, 4(2), Article e54. https://doi.org/10.2196/publichealth.9594

  • Veszelszki, A. (2016). #time, #truth, #tradition. An image-text relationship on Instagram: photo and hashtag. In B. András & V. Veszelszki (Eds.), In the beginning was the image: The omnipresence of pictures: Time, truth, tradition (Vol. 6). Peter Lang International Academic Publishers.

  • What has been related about various kinds of ma’ruf (Good deeds). (n.d.). In Jami` at-Tirmidhi. https://sunnah.com/tirmidhi:1956

  • Barrero, J. M., Bloom, N., & Davis, S. (2020, June 25). COVID-19 is also a reallocation shock (Working Paper No. 2020-59). University of Chicago, Becker Friedman Institute for Economics. https://doi.org/10.2139/ssrn.3592953

  • Bartik, A. W., Bertrand, M., Cullen, Z., Glaeser, E. L., Luca, M., & Stanton, C. (2020). The impact of COVID-19 on small business outcomes and expectations. Proceedings of the National Academy, 117(30), 17656-17666. https://doi.org/10.1073/pnas.2006991117

  • Berger, A. A. (1986). How to analyze an advertisement. Centre of Media Literacy. https://www.medialit.org/reading-room/how-analyze-advertisement

  • Bohlouli, J., Moravejolahkami, A. R., Ganjali Dashti, M., Balouch Zehi, Z., Hojjati Kermani, M. A., Borzoo-Isfahani, M., & Bahreini-Esfahani, N. (2021). COVID-19 and fast-foods consumption: A review. International Journal of Food Properties, 24(1), 203-209. https://doi.org/10.1080/10942912.2021.1873364

  • Bragg, M. A., Pageot, Y. K., Amico, A., Miller, A. N., Gasbarre, A, Rummo, P. E., & Elbel, B. (2020). Fast-food, beverage, and snack brands on social media in the United States: An examination of marketing techniques utilized in 2000 brand posts. Pediatric Obesity, 15(5). https://doi.org/10.1111/ijpo.12606

  • Bukhari, N. I. B. A., Anuar, A. F., Khazin, K. M., & Abdul, T. M. F. B. T. (2015). English-Malay code-mixing innovation in Facebook among Malaysian University students. Researchers World, 6(4), 1-10. https://www.researchgate.net/publication/283800190_English-Malay_Code-Mixing_Innovation_in_Facebook_among_Malaysian_University_Students

  • Burhan, M., Salam, M. T., Hamdan, O. A., & Tariq, H. (2021). Crisis management in the hospitality sector SMEs in Pakistan during COVID-19. International Journal of Hospitality Management, 98. https://doi.org/10.1016/j.ijhm.2021.103037

  • Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2017). Antecedents of consumer intention to follow and recommend an Instagram account. Online Information Review, 41(7), 1046-1063. https://doi.org/10.1108/OIR-09-2016-0253

  • Childs, P., & Fowler, R. (2006). The Routledge dictionary of literary terms. London.

  • Daim, N.(2020, March 17). Restaurants, fast-food outlets prepare for restricted movement order. New Straits Times. https://www.nst.com.my/news/nation/2020/03/575400/restaurants-fast-food-outlets-prepare-restricted-movement-order

  • David, M. K. (2003). Role and functions of code-switching in Malaysian courtrooms. Multilingua-Journal of Cross-Cultural and Interlanguage Communication, 22(1), 5-20. https://doi.org/10.1515/mult.2003.005

  • DiResta, E. A., Williford, K. T., Cohen, A. D., & Genn, A. B. (2020, April 20). The impact of COVID-19 on your advertising and marketing campaigns. Holland & Knight. https://www.hklaw.com/en/insights/publications/2020/04/the-impact-of-covid19-on-your-advertising-and-marketing-campaigns

  • Donthu, N., & Gustafsson, A. (2020). Effects of COVID-19 on business and research. Journal of Business Research, 117, 284-289. https://doi.org/10.1016/j.jbusres.2020.06.008

  • Elengoe, A. (2020). COVID-19 outbreak in Malaysia. Osong Public Health and Research Perspectives, 11(3), 93-100. https://doi.org/10.24171/j.phrp.2020.11.3.08

  • Guidry, J. D., Messner, M., Jin, Y., & Medina-Messner, V. (2015). From #mcdonaldsfail to #dominossucks: An analysis of Instagram images about the 10 largest fast food companies. Corporate Communications: An International Journal, 20(3), 344-359. https://doi.org/10.1108/CCIJ-04-2014-0027

  • Halim, N. S., & Maros, M. (2014). The functions of code-switching in Facebook interactions. Procedia-Social and Behavioral Sciences, 118, 126-133. https://doi.org/10.1016/j.sbspro.2014.02.017

  • Halliday, M. A. K. (1978). Language as social semiotic: The social interpretation of language and meaning. Blackwell Publishing.

  • Husain, W., & Ashkanani, F. (2020). Does COVID-19 change dietary habits and lifestyle behaviours in Kuwait: A community-based cross-sectional study. Environmental Health and Preventive Medicine, 25(1), 61-74. https://doi.org/10.1186/s12199-020-00901-5

  • Instagram users in Malaysia. (2020, February). NapoleonCat. https://napoleoncat.com/stats/instagram-users-in-malaysia/2020/02

  • Johnson, L. (2015, June 8). How food brands can nail Instagram. Adweek. https://www.adweek.com/brand-marketing/here-s-how-food-brands-can-nail-instagram-165224/

  • KhosraviNik, M. (2018). Social media techno-discursive design, affective communication and contemporary politics. Fudan Journal of the Humanities and Social Sciences, 11(4), 427-442. https://doi.org/10.1007/s40647-018-0226-y

  • Kim, S. S., Chun, H., & Lee, H. (2005). The effects of SARS on the Korean hotel industry and measures to overcome the crisis: A case study of six Korean five-star hotels. Asia Pacific Journal of Tourism Research, 10(4), 369-377. https://doi.org/10.1080/10941660500363694

  • Kusumasondjaja, S., & Tjiptono, F. (2019). Endorsement and visual complexity in food advertising on Instagram. Internet Research, 29(4), 659-687. https://doi.org/10.1108/IntR-11-2017-0459

  • Lai, H. B. J., Zainal Abidin, M. R., Hasni, M. Z., Ab Karim, M. S., & Che Ishak, F. A. (2020). Key adaptations of SME restaurants in Malaysia amidst the COVID-19 Pandemic. International Journal of Research in Business and Social Science, 9(6), 12-23. https://doi.org/10.20525/ijrbs.v9i6.916

  • Ledin, P., & Machin, D. (2018). Doing visual analysis: From theory to practice. Sage.

  • Ledin, P., & Machin, D. (2020). Introduction to multimodal analysis. Bloomsbury Publishing.

  • Lim, C. Y. (2008, April 7).KFC Malaysia now has more than 480 outlets in four countries. The Star. https://www.thestar.com.my/news/community/2008/04/07/kfc-malaysia-now-has-more-than-480-outlets-in-four-countries

  • Lock, S. (2021a, March 17). U.S. fast-food restaurants statistics & facts. Statista. https://www.statista.com/topics/863/fast-food/

  • Lock, S. (2021b, May 31). Global quick service restaurant industry market size 2011-2021. Statista. https://www.statista.com/statistics/1186194/fast-food-restaurant-industry-market-size-global/

  • Mason, A. N., Narcum, J., & Mason, K. (2021). Social media marketing gains importance after COVID-19. Cogent Business & Management, 8(1), 1-17.https://doi.org/10.1080/23311975.2020.1870797

  • Mohd Yassin, M. (2021, May 1). Teks perutusan sempena Hari Pekerja 2021 [Speech text in conjuction of Labour Day]. Prime Minister’s Office of Malaysia. https://www.pmo.gov.my/ucapan/?m=p&p=muhyiddin&id=4657

  • Nakat, Z., & Bou-Mitri, C. (2021). COVID-19 and the food industry: Readiness assessment. Food Control, 121, Article 107661. https://doi.org/10.1016/j.foodcont.2020.107661

  • Nhamo, G., Dube, K., & Chikodzi, D. (2020). Restaurants and COVID-19: A focus on sustainability and recovery pathways. In Counting the cost of COVID-19 on the global tourism industry (pp. 205-224). Springer, Cham. https://doi.org/10.1007/978-3-030-56231-1_9

  • O’Donnell, M. (2017). Interactions between natural-language processing and systemic functional linguistics. In T. Bartlett & G. O’Grady (Eds.), The Routledge handbook of systemic functional linguistics (pp. 585-598). Routledge. https://doi.org/10.4324/9781315413891-48

  • Othman, N. (2006, January 17-20). Current trends in pronoun usage among Malay speakers [Paper presentation]. Tenth International Conference on Austronesian Linguistics 2006, Puerto Princesa City, Palawan, Philippines. https://www.sil.org/resources/archives/25743

  • Rashid, B. N. M., & Jameel, A. F. (2017). A linguistic analysis of Halliday’s systemic-functional theory in political texts. Alustath Journal for Human and Social Sciences, 220(1), 1-24. https://doi.org/10.36473/ujhss.v220i1.1417

  • Richardson, J. E. (2017). Analysing newspapers: An approach from critical discourse analysis. Bloomsbury Publishing.

  • Rummo, P. E., Cassidy, O., Wells, I., Coffino, J. A., & Bragg, M. A. (2020). Examining the relationship between youth-targeted food marketing expenditures and the demographics of social media followers. International Journal of Environmental Research and Public Health, 17(5), 1631. https://doi.org/10.3390/ijerph17051631

  • Salleh, S., Hashim, N. H., & Murphy, J. (2015). Instagram marketing: A content analysis of top Malaysian restaurant brands. E-Review of Tourism Research, 5.

  • Saxton, G. D., Niyirora, J., Guo, C., & Waters, R. (2015). #AdvocatingForChange: The strategic use of hashtags in social media advocacy. Advances in Social Work, 16(1), 154-169. https://doi.org/10.18060/17952

  • Sidor, A., & Rzymski, P. (2020). Dietary choices and habits during COVID-19 lockdown: Experience from Poland. Nutrients, 12(6), 1657. https://doi.org/10.3390/nu12061657

  • Starr, R. L., Go, C., & Pak, V. (2021). ‘Keep calm, stay safe, and drink bubble tea’: Commodifying the crisis of Covid-19 in Singapore advertising. Language in Society, 51(2), 1-27. https://doi.org/10.1017/s0047404521000567

  • Statista Research Department. (2021, July 21). Malaysia - visited fast-food restaurants 2018. Statista. https://www.statista.com/statistics/561040/malaysia-visited-fast-food-restaurants/

  • Taylor, C. R. (2020). Advertising and COVID-19. International Journal of Advertising, 39(5), 587-589. https://doi.org/10.1080/02650487.2020.1774131

  • Top 1000 food & drink instagram influencers in Malaysia in 2021. (n.d.). Starngage. https://starngage.com/app/global/influencer/ranking/malaysia/food-drink

  • Tse, A., So, S., & Sin, L. (2006). Crisis management and recovery: How restaurants in Hong Kong responded to SARS. Hospital Management, 25(2006), 3-11. https://doi.org/10.1016/j.ijhm.2004.12.001

  • Vassallo, A. J., Kelly, B., Zhang, L., Wang, Z., Young, S., & Freeman, B. (2018). Junk food marketing on Instagram: Content analysis. JMIR Public Health Surveillance 2018, 4(2), Article e54. https://doi.org/10.2196/publichealth.9594

  • Veszelszki, A. (2016). #time, #truth, #tradition. An image-text relationship on Instagram: photo and hashtag. In B. András & V. Veszelszki (Eds.), In the beginning was the image: The omnipresence of pictures: Time, truth, tradition (Vol. 6). Peter Lang International Academic Publishers.

  • What has been related about various kinds of ma’ruf (Good deeds). (n.d.). In Jami` at-Tirmidhi. https://sunnah.com/tirmidhi:1956

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