Home / Regular Issue / JSSH Vol. 29 (2) Jun. 2021 / JSSH-7769-2020

 

Analysis on Adjective suki and Its Co-occurrences in Japanese Youtube’s Comment

Nadiah Zubbir, Laura Christ Dass and Normah Ahmad

Pertanika Journal of Social Science and Humanities, Volume 29, Issue 2, June 2021

DOI: https://doi.org/10.47836/pjssh.29.2.32

Keywords: Corpus linguistic, discourse prosody, Japanese language, Youtube’s comment

Published on: 28 June 2021

Youtube is one of the most famous video-sharing and social networking platforms in the world. Due to its comment section function, Youtube also plays a role in describing the perception and reaction of the general public. This study aims to examine the discourse prosody found in the adjective suki and its co-occurrences. This is a mixed-method research where corpus linguistics is used for quantitative data analysis and, discourse prosody for the qualitative method. The Youtube comments chosen are five videos from Japan’s number one Youtuber, Hajimeshachoo in January 2020. Only the first 24 hours comments were picked. The findings show that the adjective suki is the most significant na-adjective used in the Youtube comments gathered. Na-adjective mainly co-occurred with an adverb that modified the adjective suki mostly to elevate the sense of likeness, adoration, or fondness of the content and/or creator of the video. The adjective suki can have both positive and negative discourse prosody depending on its co-occurrence.

  • Alcaraz-Mármol, G., & Almela, J. S. (2016). The semantic prosody of the words inmigración and inmigrante in the Spanish written media: A corpus-based study of two national newspapers. Revista Signos, 49(91), 145-167. https://doi.org/10.4067/S0718-09342016000200001

  • Belfarhi, K. (2019). English adjectives in online comments of Algerian English speakers. Arab World English Journal (AWEJ), 10(1), 231-241. https://doi.org/10.24093/awej/vol10no1.20

  • Bunt, J. (2003). Oxford Japanese grammar and verbs. Oxford University Press.

  • Channell, J. (1999). Corpus-based analysis of evaluative lexis. In S. Hunston & G. Thompson (Eds.), Evaluation in text: Authorial stance and the construction of discourse (pp. 38-55). Oxford University Press.

  • Creswell, J. W. (1994). Research design: Qualitative & quantitative approaches. SAGE Publications.

  • Darvin, R. (2019). Creativity and criticality: Reimagining narratives through translanguaging and transmediation. Applied Linguistics Review, 11(4). De Gruyter Mouton. https://doi.org/10.1515/applirev-2018-0119

  • Denzin, N. K., & Lincoln, Y. S. (2005). Introduction. The discipline and practice of qualitative research. In N. K. Denzin & Y. S. Lincoln (Eds.), The Sage handbook of qualitative research (pp. 1-32). SAGE Publications.

  • Feng, K., Zanwar, P., Behzadan, A. H., & Chaspari, T. (2020). Exploring speech cues in web-mined COVID-19 Conversational Vlogs. In ATQAM/MAST 2020 - Proceedings of the Joint Workshop on Aesthetic and Technical Quality Assessment of Multimedia and Media Analytics for Societal Trends (pp. 27-31). https://doi.org/10.1145/3423268.3423584

  • Fox, G. (1998). Using corpus data in the classroom. In B. Tomlinson (Ed.), Materials development in language teaching (pp. 25-43). Cambridge University Press.

  • Gan, H. (2014). A study of adjective use in NPs as an indicator of syntactic development in Swedish L2 learners’ English [Unpublished manuscript, Uppsala Universitet]. https://www.diva-portal.org/smash/get/diva2:784562/FULLTEXT01.pdf

  • Hamdi, S. (2018). The impact of ideology on lexical borrowing in Arabic: A synergy of corpus linguistics and CDA [Unpublished doctoral thesis]. University of New Mexico.

  • Hoey, M. (2005). Lexical priming. A new theory of words and language. Routledge.

  • Hu, M. (2015). A semantic prosody analysis of three adjective synonymous pairs in COCA. Journal of Language and Linguistic Studies, 11(2), 117-131.

  • Jitpranee, J. (2017). A study of adjective types and functions in popular science articles. International Journal of Linguistics, 9(2), 57. https://doi.org/10.5296/ijl.v9i2.10811

  • Kaiser, S., Ichikawa, Y., Kobayashi, N., & Yamamoto, H. (2013). Japanese: A comprehensive grammar (2nd ed.). Routledge.

  • Khamying, S. (2007). Advanced English grammar for high learner. V.J. Printing.

  • Loeb, S., Dynarski, S., McFarland, D., Morris, P., Reardon, S., & Reber, S. (2017). Descriptive analysis in education: A guide for researchers. (NCEE 2017–4023). U.S. Department of Education, Institute of Education Sciences, National Center for Education Evaluation and Regional Assistance.

  • Macromill Co. Lt. (2017). Douga Koukoku Yuuzaa Chousa Naiyou O Mottomo Oboete Iru No Wa Soosharu Media No Douga Koukoku!? ~Dai 2-Kai Makuromiru×Dejitaru Infakuto Kyoudou Chousa~ (動画広告ユーザー調査内容を最も覚えているのはソーシャルメディアの動画広告!?~第2回 マクロミル×デジタルインファクト共同調査~) [The significant result in video advertisements user investigation is the video advertisements in social media!? the 2nd Macromill x digital infact joint survey]. https://www.macromill.com/press/release/20170731.html

  • Marzá, N. E. (2011). A comprehensive corpus-based study of the use of evaluative adjectives. Promotional Hotel Websites, Odisea, (12), 97-123. https://www.researchgate.net/publication/317254636_A_Comprehensive_Corpusbased_Study_ of_the_Use_of_Evaluative_Adjectives_in_Promotional_Hotel_Websites

  • McEnery, T., & Hardie, A. (2012). Corpus linguistics (1st ed.). Cambridge University Press.

  • Miller, E. D. (2015). Content analysis of select YouTube postings: Comparisons of reactions to the Sandy Hook and Aurora Shootings and Hurricane Sandy. Cyberpsychology, Behavior, And Social Networking, 18(11), 635-640. https://doi.org/10.1089/cyber.2015.0045

  • Ministry of Internal Affairs and Communications. (2018). Heisei 28 Nen Jyouhou Tsuushin Media No Riyou Jikan To Jyouhou Koudou Ni Kansuru Chousa (平成 28 年情報通信メディアの利用時間と情報行動に関する調査) [The inverstigation of time usage of telecommunication media and information behaviour in 2016]. Author.

  • Mohsin, M. (2020). 10 Youtube stats every marketer should know in 2020 [Infographic]. https://my.oberlo.com/blog/youtube-statistics

  • Schmidt, A., & Marx, K. (2019). Multimodality as challenge: YouTube data in linguistic corpora. In J. Wildfeuer, J. Pflaeging, J. Bateman, O. Seizov & C.-I. Tseng (Eds.), Multimodality, (pp. 115-144). De Gruyter. https://doi.org/10.1515/9783110608694-005

  • Shiryaeva, T., Arakelova, A., Golubovskaya, E., & Mekeko, N. (2019). Shaping values with “YouTube freedoms”: Linguistic representation and axiological charge of the popular science IT-discourse. Heliyon, 5(12). https://doi.org/10.1016/j.heliyon.2019.e02988

  • Siersdorfer, S., Chelaru, S., Nejd, W., & Pedr, J. S. (2010). How useful are your comments? Analyzing and predicting YouTube comment sand comment ratings. In Proceedings of the 19th International Conference on World Wide Web, WWW 2010, (pp. 891-900). Association for Computing Machinery. https://doi.org/10.1145/1772690.1772781

  • Sinclair, J. (2003). Reading concordances. Pearson Education.

  • Stanojević, M. (2009). Cognitive synonymy: A general overview. Linguistics and Literature, 7(2), 193-200. http://facta.junis.ni.ac.rs/lal/lal200902/lal200902-05.pdf

  • Tsou, A., Thelwall, M., Mongeon, P., & Sugimoto, C. R. (2014) A Community of curious souls: An analysis of commenting behavior on TED talks videos. PLoS ONE, 9(4), Article e93609. https://doi.org/10.1371/journal.pone.0093609

  • Widdowson, H. (2000). On the limitations of linguistics applied. Applied Linguistics, 21, 3-25.

  • Zaikovskii, M. (2019). A corpus linguistic analysis of YouTube coming out videos [Master’s thesis, St. Cloud State University]. Culminating Projects in TESL. https://repository.stcloudstate.edu/tesl_etds/25

  • Zappavigna, M. (2019). The organised self and lifestyle minimalism: Multimodal deixis and point of view in decluttering

  • vlogs on YouTube. Multimodal Communication, 8(1). https://doi.org/10.1515/mc-2019-0001

ISSN 0128-7702

e-ISSN 2231-8534

Article ID

JSSH-7769-2020

Download Full Article PDF

Share this article

Recent Articles