PERTANIKA JOURNAL OF TROPICAL AGRICULTURAL SCIENCE

 

e-ISSN 2231-8542
ISSN 1511-3701

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Social Commerce in the Digital Age: Analysis of Adoption Differences among Consumers in Malaysia and Nepal

Erne Suzila Kassim, Raj Kumar Bhattarai, Norol Hamiza Zamzuri and Abdul Kadir Othman

Pertanika Journal of Tropical Agricultural Science, Volume 25, Issue S, January 2017

Keywords: Factors of social commerce adoption, social commerce adoption, social commerce in Malaysia, social commerce in Nepal

Published on: 28 Jul 2017

This study examines social commerce adoption in Malaysia and Nepal. Both nations are in the group of developing countries but information and communication technology levels are quite significantly different. Given the different level of access to ICT we aim to investigate how consumers in these two countries adopt social commerce by focusing on their acceptance of the process quality, communication quality, security and privacy, service quality and continuance. Using the survey method, data was collected from social commerce users in both countries. The results show no significant differences in the scores of communications, service quality and continuance adoption. However, there are significant differences in how they perceive the process quality and security in social commerce.

ISSN 1511-3701

e-ISSN 2231-8542

Article ID

JSSH-S0330-2016

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