PERTANIKA JOURNAL OF SCIENCE AND TECHNOLOGY

The problem of classifying various discourses is topical. The aim of this research is to describe various discourses of sport communication. Sport is a huge sphere of human physical activity. The questions addressing sport as communication through the different structure of physical activity are rather topical in our research. Sport is a form of physical activity that is performed by professionals, non-professionals and their supporters. Ethno-cultural studies can provide insight into the peculiarities of sport communication through a verbalised description of the cognitive-pragmatic processes involved in this communication. This will greatly benefit our multicultural world. Having generalised the empirical data of translation practice in the field of sport, it remains for researchers to work out new models of sport discourse based on European languages. We provide an interdisciplinary understanding of the integrated system of knowledge accessed from different fields for solving the topical and difficult scientific, theoretical and practical tasks of sport mega-discourse in the context of an integral and competency-based approach that combines the cognitive, ethno-cultural, medico-social and psycholinguistic aspects. This synergetic approach is used to consider the subject from the setting of international competitions and the Russian 2014 Olympics.