PERTANIKA JOURNAL OF SOCIAL SCIENCES AND HUMANITIES
e-ISSN 2231-8534
ISSN 0128-7702
The Influence of Product Quality and Service Quality on House Buyer's Satisfaction in Prima Home
Aziam Mustafa, Nasriyah Adnan and Siti Salwana Mohd Nawayai
Pertanika Journal of Social Science and Humanities, Volume 25, Issue 4, December 2017
Keywords: PR1MA home, product quality, service quality, satisfaction, structural equation modelling
Published on: 5 Dec 2017
Owning a home is the dream of many Malaysians. The establishment of Perbadanan PR1MA Malaysia which is dedicated to designing and building affordable quality homes is aimed at making this dream come true. This study seeks to examine the relationship between product and service quality among house buyers' for PR1MA Home. A survey was conducted among private developers in residential areas implementing PR1MA Home concept and results showed that service quality has a major influence on house buyer's satisfaction.
ISSN 0128-7702
e-ISSN 2231-8534
Share this article
Recent Articles
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License .