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Business Ecosystem of SMEs with Value Network Analysis Approach: A Case Study at Binong Jati Knitting Industrial Centre (BJKIC) Bandung

Dodie Tricahyono and Siti Rodliyah Purnamasari

Pertanika Journal of Tropical Agricultural Science, Volume 26, Issue T, August 2018

Keywords: BJKIC, business ecosystem, evaluation and strategic planning, Small Medium Enterprise, value network analysis

Published on: 27 Aug 2018

The purpose of this study is to identify the parties involved in Binong Jati Knitting Industrial Centre (BJKIC) ecosystem. An ecosystem here refers to reciprocal and mutual relationship among connected parties. This study uses a transaction approach in mapping roles and parties involved in BJKIC ecosystem. It uses a qualitative method with the case study as its type of research. The result of this study shows a weakness of some parties in BJKIC. It brings about the decrease in terms of the number of knitting businessmen in BJKIC and consumer buying interest towards BJKIC knitting products. There has to be an evaluation and strategic planning for the future. It can be done by brainstorming with all parties in BJKIC ecosystem and doing a further examination so it becomes a healthy ecosystem.

ISSN 1511-3701

e-ISSN 2231-8542

Article ID

JSSH-T0756-2018

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