PERTANIKA JOURNAL OF TROPICAL AGRICULTURAL SCIENCE

 

e-ISSN 2231-8542
ISSN 1511-3701

Home / Regular Issue / JTAS Vol. 25 (S) Aug. 2017 / JSSH-S0625-2018

 

Attributes of Local and Imported Fresh Apples in Indonesia: A Hedonic Price Approach based on Consumer Perspective

Rahayu Relawati, Masyhuri, Lestari R. Waluyati and Jangkung H. Mulyo

Pertanika Journal of Tropical Agricultural Science, Volume 25, Issue S, August 2017

Keywords: Attributes of cultivar and freshness, Indonesian consumer, local and imported apples, hedonic price

Published on: 28 Jun 2018

The aim of this paper is to find out how Indonesian consumers assess attributes of cultivars, flavour, aroma, juiciness, freshness, texture, size, and appearance of local and imported fresh apples. A hedonic price approach was used to compare the prices of local and imported fresh apples. A survey among selected consumers was conducted in four cities, namely Malang, Surabaya, Yogyakarta and Bandung in Java Island, Indonesia. These cities were selected as they are the main marketing channels for local apples in Indonesia. Accidental sampling technique was used to select the participants who shopped at supermarkets, fruit stalls and traditional markets. Multiple linear regressions were used to analyse significant attributes of the hedonic pricing method. The results indicate attributes of local and imported apples positively affect their price, namely flavour, texture, size, appearance and place to buy (supermarket). Findings show attributes of cultivar and freshness affect positively hedonic price of local apples, while juiciness affects positively that of the imported apples.

ISSN 1511-3701

e-ISSN 2231-8542

Article ID

JSSH-S0625-2018

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