e-ISSN 2231-8542
ISSN 1511-3701
Nor Siah Jaharuddin, Zuraina Dato' Mansor and Samsudin Yaacob
Pertanika Journal of Tropical Agricultural Science, Volume 24, Issue S, November 2016
Keywords: Competitive Intelligence, Supply Chain Intelligence, Competitive Advantage, Performance
Published on: 17 Feb 2017
Small and medium sized enterprises (SMEs) are the economic backbone of many countries. In order to survive and compete in dynamic markets, SMEs need supply chain intelligence (SCI) as a structured tool to gather and analyse information of business activities and the market environment. However, studies on the concept are scare, in particular its application to the SME sector. This research study examines the level and extent of SCI practices among SMEs and their impact on their competitive advantage and business performance respectively. In order to assess these, a survey was conducted among 813 SME owners and managers from various business sectors and subsectors. Results showed that majority of the SMEs have the right culture and some form of intelligence activities including formal intelligence unit. These measures were developed with top management support. By emphasising its importance among employees, SCI activities will improve SMEs' competitive advantage and performance.
ISSN 1511-3701
e-ISSN 2231-8542