PERTANIKA JOURNAL OF TROPICAL AGRICULTURAL SCIENCE

This paper examines the influence and role of political talk shows in generating political awareness amongst Pakistani educated youth. The researcher aims at measuring the youth's level of political awareness and involvement, and the extent to which these educated youth are persuaded by political talk shows about political affairs. The respondents involved in this study consist of the students of Government College University Faisalabad, Pakistan. The researcher selected 200 respondents from all departments of Government College University Faisalabad. The researcher applied non-probability sampling technique for data collection. Questionnaires were used as a tool for data collection. Findings showed that political talk shows influenced the youth and played a key role in providing political awareness. These findings also revealed that political talk shows have great deal of impacts on youngsters in helping them to get the knowledge about their basic social and political rights.