T>he relevance of the proposed research topic is that the 21st century can be called the century of the explosion of identities. National identity is seen as self-determination of individuals and groups in local community coordinates, contrary to the logic of globalisation, with its model of the world citizenship and transnational identity, played and produced in a globalised world that is projected on the sphere of international interpersonal relationships inside the society, affecting, thus, social mega-, macro- and micro levels. Thus, it is necessary to analyse and evaluate national identity in the sociological discourse. Comparison and identification of explanatory, analytical and predictive capacities of research formed the theoretical and methodological approaches to national identity in the context of globalisation processes, which characterised the isolation, distancing from other national and ethnic groups, the search for a national collective "I" and the inclusion of the identity of the resource as a "prize" in the competition for a position in a globalised world. The complexity of the national identification process is caused by the multi-dimensional criteria of identity and its impact upon political, social, cultural and symbolic capital. This research highlights the need to study the implications of information exchange and the negative aspects of the formation of personal identity.
Electronic information society, globalisation, identity, multicultural identity, the identity matrix
Health is one of the factors that allow for identification and self-identification, and lead therefore, whether one has good health or not can lead to a sense of inequality. Not only is health a prerequisite in social interaction and social cohesion, it is also an essential factor for guaranteeing public and private psychological well-being among social groups and communities in modern society. This study employed sociological methods to study the health of the population, and was limited to information selection and analysis similar to that of the health department system. The qualitative method was used to analyse the social logic of people's behaviour and motivation in attending to health. Social and statistical study of public health is at its initial stage and is characterised by its descriptive character, limited database, discrepancy and even bad indicators. These serve as information reference points for statistical studies. In Russia, such study is lacking. In the area of public health, social and economic differentiation is one of the factors of social dependence.
Differential approach, health economy, medical sociology, public health
With the pace of social and economic development in Kazakhstan today, the question of the development of leadership skills among individuals that are capable of being integrated without serious consequences into society is crucial. The serious matter of leadership requires close attention from researchers and teachers. It, as well as other strategically important tasks, is referred to in the education blueprint of our republic. Developing leadership in children when they are as young as the elementary school age is necessary because this is the right age for shaping positive values and influences in children. The shaping of leaders is not a spontaneous process; it must be done systematically and intentionally. This can be done through education. This paper looks at leadership training among children of elementary school age.
Elementary school age, leader-elementary school pupil, leadership, leader workshop, personal-orientated education, website
The modern world has entered a new stage of technological development driven by automation and robotics. New information technologies have given rise to a super advanced communication system that places parties in control of it in a position of great advantage over other users. This has led to what can be called digital inequality. At the state level, misunderstanding caused by communication can lead to severely ineffective planning and cause some nations to be behind others. This study considers how owners of information can distinguish information belonging to them and to others since information is now accessible to all as it is available in a common space. It is necessary for conditions to be set that will be recognised by all parties to prevent new threats to information.
Communication technologies, electronic and information society, globalisation, information security
One of the most important strategic objectives of the modern globalised world is the preservation and development of the languages of different nationalities and ethnic groups. Currently, many languages of the Russian Federation are on the verge of extinction. The language of the Siberian Tatars is one such language according to UNESCO. The main problem of modern linguistic research is the lack of knowledge of dialect material. It is necessary to carry out research into languages beginning with the study of a single locality dialect based on various criteria. In drawing up the corpus of the Tatar folk dialects of the Tyumen region the experience of the Turkish National Corpus, which contains modern texts of various genres reflecting the system of language related to Tatar dialects, was taken into account. Dialectological studies of Western Siberia Tatar dialects are carried out to identify the dialectal differences at the phonetic, lexical and grammatical levels. All collected material is exposed to the dialectological systematisation. A locality is mapped according to this goal: the date of the material collection is fixed, respondents are registered and video and audio speech recordings and texts with a markup language are attached. The data are entered into the language corpus.
Dialect, endangered Siberian nationalities, language corpus, Siberian Tatars, Tatar language
In recent years, the scientific attention to problems of children's disability has considerably increased due to several circumstances. The development of inclusive education in Russia is the imperative of the time and the obligation of a social state, which, being a member of the UN, has undertaken a number of obligations in relation to disabled children. The successful implementation of these obligations depends on not only the state, but also on a position of society in relation to people with special needs in general and to education of disabled children, in particular. The idea of co-education of disabled children and healthy children meets objections based on the lack of conditions for its implementation: material, organisational, financial, mentality of the population and pedagogical workers. In this work, we have focused on physically challenged children with safe intelligence. Among all disabled children, a special group is made up by children with safe intelligence whose socialisation possibilities are also limited. In addition, this category has a defect that is 'visible' to people around them, and this forces society to separate itself from the problems and from communication with disabled people.
Social networks have promptly become an integral part of the modern social reality of Russia. They are growing in geometrical progression. This growth has positive consequences, which are expressed in the solution of many actual problems of the modern world. However, it has also led to several negative tendencies. Another consequence of the 'networkisation' of society is the emergence of new types of social structure and public relations. The reverse side of 'networkisation' is the new types and ways of social interaction between individuals and social groups characterised, among others, by socially dangerous manifestations. The younger generation easily takes for granted a versatile global network with its ambiguous consequences for their system of norms, values and guidelines for behaviour. Unlike the subcultural associations of the 1980-1990s in the 20th century, modern organisations have no authoritative charismatic leaders, rigid internal discipline or hierarchy. Recently, the mass actions of a destructive nature of teenagers of middle- and high-school age, whose activity was coordinated by means of the Internet and other modern channels of communication have become a common event. At the same time, the scientific and expert community has no reliable data about the mechanisms of such interaction, its tendencies and regularities. This research hopes to fill this gap.
Communication, deviation, social interaction, social networks, teenagers
The priority task of revamping the higher education system of the Republic of Kazakhstan will enable its integration into global education. The content of education and the quality of training specialists' must be revamped according to modern socio-economic and political conditions in order to develop the Republic that it might take its place among the highly advanced countries of the world. The higher education system of Kazakhstan has undergone substantial structural transformations over the past decade. The authors conclude that the higher education system is where the state and society interact in terms of the common interests of their institutions and citizens. It supposes the legal relations of entities' compulsory participation in management, the possibility of their influencing the development of the higher education system as well as bearing the responsibility for creating conditions that are necessary for the higher education system to fulfil its functions. In this regard, there arises the necessity of reconsidering the role and the functions of the state in providing educational structure and including other social institutions in solving the various problems of education and to reconsider the role of educational institutions and learners in the process of educational organisation.
Global education, globalisation, higher education system, Kazakhstan, revamp
The problem of classifying various discourses is topical. The aim of this research is to describe various discourses of sport communication. Sport is a huge sphere of human physical activity. The questions addressing sport as communication through the different structure of physical activity are rather topical in our research. Sport is a form of physical activity that is performed by professionals, non-professionals and their supporters. Ethno-cultural studies can provide insight into the peculiarities of sport communication through a verbalised description of the cognitive-pragmatic processes involved in this communication. This will greatly benefit our multicultural world. Having generalised the empirical data of translation practice in the field of sport, it remains for researchers to work out new models of sport discourse based on European languages. We provide an interdisciplinary understanding of the integrated system of knowledge accessed from different fields for solving the topical and difficult scientific, theoretical and practical tasks of sport mega-discourse in the context of an integral and competency-based approach that combines the cognitive, ethno-cultural, medico-social and psycholinguistic aspects. This synergetic approach is used to consider the subject from the setting of international competitions and the Russian 2014 Olympics.
Cognitive-pragmatic description, ethno-cultural studies, sport communication, sport discourse genres
Philosophers and historians considered society as the expanded family in the middle of the 19th century. The current state of the institution of the family is characterised by various parameters. The electronisation of the modern information society makes it possible for folklore to be easily shared among Internet users. Many of the crisis processes that are observed now in the family are the continuation of tendencies formed in those years when the family was the unique intermediary between the individual and society. Research testifies to this. Social, political and economic change in Russia in the past and at present make the study of the family especially interesting. Folklore available on the Internet, because of its small forms is convenient for sociological analysis. It provides anthropologists, culturologists and sociologists with additional data as other sources provide only fragments of statistics.
Electronic and information society, folklore, gender stereotypes, norm transformation, folklore
Health serves as an objective prerequisite for social activity in any efficient social structure. The position of people in an unequal system influences their behaviour and society's resources through socio-cultural and socio-economic factors in the health sphere. The concept "health" and its opposite term, "illness", are subjective phenomena of culture, and not only the characteristics of a body's physiological state. However, semantically, in modern Russian consciousness, "illness" has far-reaching associations. The sociological context of public health is extremely important. From the social point of view, health is presented as an objective factor for the self-actualisation of individuals in society; consequently, it is one of the parameters of the quality of life for individuals and social groups. The results of this research can serve as a basis for a comparative analysis of health and disease in various cultures, the importance of which is emphasised in the literature.
Health, medical sociology, public health, social work, the youth
Modern globalisation enhances many kinds of activity, which strengthen its influence on human civilisation entropically. Multinational corporations that use Islamic banking are included in the global processes of world civilisation, helping to maintain social and economic balance worldwide. The global world is now accepted as the new platform for international relations. A new concept of social and economic development that promotes cultural resources in a modern and post-industrial economic paradigm is becoming more extensively developed. Multinational corporations (MNCs) occupy a huge space in today's multicultural, global world. However, their main trait, that of multi-nationality, gives rise to unique problems that these corporations must fix in order to remain competitive in the fast-paced, highly challenging world of modern business. The problems of managing MNCs is particularly topical for the present stage of the development of world economy, which is in the active process of forming complex structured economic entities. Owing to publicity and much activity in corporations there are competitive interests between various groups involved in corporate relations. This has great influence on the external environment. Success depends on how a worker will use his/her talent and imagination and if he/she is capable of making individual decisions. All the aspects of creativity are interrelated and inseparable.
Globalisation, multinational corporation, society self-regulation, the Islamic banking
Some of the pressing questions facing society today revolve around the role and position of women in society. What is her social position in the advanced, modern information and knowledge-based society of today? How does it affect her relationships at work and at home, how does she even combine work and home life and how does she impact decision-making at different levels in society? These are some of these pertinent questions. Perhaps the most pertinent question of all is how do mass media portray the social roles of men and women and how does this portrayal influence the social status of women? Gender studies in Russia is now gaining ground as changes in gender perception and roles become more pronounced and happen more rapidly. An important aspect of this study concerns consumer behaviour. Women have now gained greatly in purchasing power, and therefore their influence on the economic is great. Nevertheless, the motivation to purchase among men and women may arise from different sources. This study looks at gender roles from this point of view in order to understand how goods and services can be targetted at different consumer bases.
Consumer demand, gender stereotypes, men and women social roles
This article considers the social and pedagogical characteristics of a future teacher's readiness for developing the intellectual and creative potential of a junior schoolchild in vocational training. The components of a future teacher's professional readiness for developing the intellectual and creative potential of a junior schoolchild are defined. The phenomenon "readiness" is considered through the main approaches of professional readiness. Conditions for a successful formation of students' readiness for developing an intellectual and creative potential are identified. The diagnostic tools of a future teacher's readiness for developing the intellectual and creative potential of a junior schoolchild are presented. The fancy of any object, process or phenomenon that reproduces certain parts, connections and functions of a research object in a certain relation is defined. Training a future teacher determined by the fact that all changes that are happening in society generally and in education particularly is concentrated on a teacher who is the major figure in the social processes of the 21st century. There remain the possibility of a future integral approach that is rather fruitful in researching the intellectual and creative potential of a junior schoolchild beyond the research focus of local domestic works.
Creative potential, intellectual potential, junior schoolchild, readiness, readiness model
The tendency to globalisation of world space is observed in the modern world. In this regard, the ethnic factor in political processes and the management of Compound States are significantly updated. The going deep politicisation of ethnicity is accompanied by new manifestations in different processes that dictate the need of a search for theoretical and methodological means of research. Ethnicity represents a social construct whose intrinsic basis is self-attribution of the individual to the social community existing in subjective perception ('We') and the symbolic marking of cultural distinctions from other communities. Their formation/gain is influenced by ideas about objectivity and vernacularity of the existence of 'we-groups' and the significance of inte¬rgroup distinctions. Ethnic identity can be defined as a social construct that is a product of the subjective relation/perception of individuals of intergroup entities and contradictions filled by ethnic sense. In the modern world the permission of some questions is of great importance not only in the scientific, but also in the ideological and political sphere. These are questions such as forms whose distribution and information processing society can accept; why information takes the central place in modern social systems and how it influences social, economic and social relationships.
Construction, nationalism, political technologies, ethnic identity